The Growth of Veganism
Veganism can be both a trend and a way of living. It can also be a choice influenced by trends. In recent times, veganism has gained face value in the market, with more and more people leaning towards organic and naturally acquired products. So, which one is it, that drives the sudden globalisation of veganism in the world?
Before we delve deeper into the discussion, here is a concise explanation of what it means to be vegan;
“Veganism is a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty towards animals for food, clothing, or any other purpose. One thing all vegans have in common is a plant-based diet avoiding all animal foods such as meat (including fish, shellfish, and insects), dairy, eggs, and honey - as well as products like leather and any tested on animals.” (The Vegan Society)
It is also interesting to note that, people who follow a vegan lifestyle, sometimes differ from going to circuses and aquariums as well because it is regarded as exploitation of animals.
The world is different from what it was a decade ago, with everyone being more vigilant about sustainability and eco-friendly products. Vegan products have changed from ‘nowhere’ to ‘everywhere’ in a matter of few years. It has become one of the most leading social as well as digital media movements, so much so that many businesses have started creating either sole businesses or a separate line of plant-based products to keep up with this growing movement.
Now imagine scrolling through your social media feed, at least a handful of times, you will come upon influencers posting visually pleasing pictures which promote plant-based food. These dishes look so appetizing, that it entices you go and start looking up the recipe online! And this is how a movement spreads, with influencers picking up pace with the newest trend in town, and what is better than a trend that goes parallel with ecological development and preservation.
During the tiresome months of the pandemic, when everybody had more time to be concerned about their health and many were quarantined in their homes, this gave the opportunity for people to start growing their own vegetables, thereby veganism again faced a boost. Now there are so many alternatives to non-organic products, vegans hardly face the lack of any product or flavour.
All of these factors together, led to the further globalisation of veganism; an eco-friendly alternative, which is both refreshing and healthy.
So, we came up with our own addition to this with Plant Based Hamper Co.. We decided to form an enterprise that delivers your ‘go to’ vegan goodies, as well as some exciting indulgences right to your doorstep. With a wide range of products to select from, we also deliver customised hampers to your family members, to your friends and to your corporate guests.
Blog written by Marketing Hughes.